Fuel
Naz / November 17, 2003 11:10 AM
I saw it on Saturday (during the food run) and wondered why no hoopla over this? No press release (that I could find anyway) on the site or anything. It's a good move I think, leaning towards the classic and elegant but at the same time, it'snot particularly impressive or like you mention, it's understated now. When I picked it up or first glanced at it I had no idea (no brand recognition) as to what the paper was until I actually had to read the masthead.
Joseph J. Finn / November 17, 2003 11:17 AM
Eh. I'd go back to the old one - was a nice representation of the Holligner Tabloid empire; bold, slightly tacky, and all that.
brian / November 17, 2003 12:01 PM
Pooh-Pooh. Too clean.
Wendy / November 17, 2003 12:37 PM
Très générique.
Paul / November 17, 2003 1:08 PM
I haven't seen it. Is it Red?
Shylo / November 17, 2003 3:17 PM
It looks like one of those fake papers you can get your face on with "Man of the Year" printed underneath at the County Fair. You know, next to the airbrushed t-shirt booth, just past the ring toss.
christian / November 18, 2003 12:02 AM
It’s kind of boring. When was the last time they changed it anyway? I don’t recall. Didn’t the Tribune change as well recently, and the Daily Herald?
The little flag is practically identical on all three papers.
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Andrew / November 17, 2003 11:04 AM
You know, I noticed it and wondered "When did *that* happen?" I like it better than the old one, which looked very '80s in a cheap way, but it's almost *too* understated now.